History

2022

On October 27th, 2022, Otrada officially opened the doors of Russia's first commercial PIC Danish Lines Gene Transfer Center.

It is an innovative and advanced project for the semen production of elite Danish boars with the highest genetic merit. This is a significant event for the Company and an important milestone in the history of the entire Russian swine industry. The pig producers in Russia will now have access to elite genes directly from the very top of the genetic pyramid.

Shifting the Focus to Genetics

The Company decided to shift its focus to genetics in order to fuel its customers’ strive for constant increase of profitability in supplying them with the best swine genes, improved in Russia. The first step in this process was the gradual transformation of commercial farms into breeding farms. The decision also led to a difficult change — the elimination of the "Myaso Est" chain of retail stores and the reduction of the "Moyalino" chain to a single flagship store on Gorky Street in Lipetsk.

2020

PIC and Otrada entered into a strategic relationship

Otrada became the exclusive partner in Russia, Kazakhstan, Georgia and Armenia for PIC’s danish lines. This relationship combines PIC’s leading genetic program and genetics with Otrada’s operational excellence in elite genetic production, distribution and customer service.

2019

First deliveries of animals for export

Otrada obtained an export permission to supply animals to Georgia. The company passed a long way from simple plans to actual deliveries: successful audit of farms by specialists from Rosselkhoznadzor and then by the Georgian veterinary.

2018

A new retail chain ‘Myaso Est’ has been launched

First shops under the brand ‘Myaso Est’ were opened in Lipetsk. The brand was created for selling high-quality chilled pork and by-products from the company’s own farms at affordable prices.

10,000 ha of land acquired in Stanovlyanskiy District

Otrada purchased land plots in Stanovlyanskiy District (Lipetsk Region) for its further expansion in pig production. This new cluster will be developed in 2018-2020 as a fully vertically integrated operation from land farming to slaughtering with a main focus on breeding animals.

2017

Otrada Group rebranded

Seven companies, each operating at a particular stage of the pork value chain, were rebranded as Otrada Group.

Three Moyalino shops opened in Lipetsk

Moyalino opened three more butcher shops in Lipetsk, including two outlets in shopping malls.

2016

Delivery of breeding animals with climate controlled trucks

Otrada bought climate controlled trucks with a built-in air filtration system to ensure safe transportation of animals between its sites and to customers’ locations.

30,000 t grain facility constructed

Ten grain storage silos are used to store grain and other components for our in-house feed production.

Three Moyalino shops opened

Three new Moyalino-branded butcher shops were opened in Lipetsk to cater to more customers and provide them with top-quality, tasty meat.

Official livestock breeder status obtained

Otrada Farms was officially recognized by the Russian Ministry of Agriculture as a Genetic Selection Center.

2015

6,000 ha of arable land purchased in Terbuny

Otrada purchased arable land in Terbuny (Lipetsk) to provide itself with a sufficient amount of highest quality grain for its swine operations.

First Moyalino shop opened

The first Moyalino shop was opened to start a unique butcher retail chain offering customers fully traceable, farm-to-shelf meat of the highest quality.

First crop harvested

Otrada took its first harvest from the fields located in Dobrinka and Terbuny near Lipetsk.

Farm 4: second 2,300-sow farm project launched

Otrada started the construction of its new multiplication farm in Bogoroditskoye (Dobrinka, Lipetsk).

Farm 3: old facility acquired and remodeled

An old facility in Usman (Lipetsk) was remodeled and upgraded to become a state-of-the-industry 700-sow commercial farm.

First slaughterhouse commissioned

Otrada’s first slaughterhouse was brought into operation to guarantee the highest quality and safety of meat.

2014

Feed mill construction

Striving to secure a sufficient volume of high-quality feeds, Otrada started a feed mill in Pushkino (Dobrinka, Lipetsk) to fully cover its needs.

Official multiplier status

Otrada was officially certified as a multiplier by the Russian Ministry of Agriculture.

2011

Farm 2: 2,300-sow farm project launched

Otrada started the construction of a greenfield 2,300-sow multiplication farm in Dobrinka (Lipetsk Oblast). The farm is divided into two sites, Farrow to Feed (Alexandrovka) and Feed to Finish (Pushkino).

2007

First sales

The first hogs produced at Farm 1 in Bolshaya Otrada (Dobrinka, Lipetsk) were sold to customers.

2005

Farm 1: 1,000-sow farm remodeled

Otrada remodeled an old Soviet-era farm located in the village of Bolshaya Otrada (Dobrinka, Lipetsk) to turn it into a state-of-the-industry 1,000-sow production facility.